Created by master stylist and entrepreneur Dezi Santiago, BiOMNI delivers clean, science-backed and result-driven hair care for all textures and types.
BiOMNI, a new luxury-meets-everyday hair care system, announced the launch of its inclusive collection designed to balance biological and environmental factors that contribute to all hair textures and types. Developed and created by master hairstylist and entrepreneur Dezi Santiago, who boasts more than two decades of industry experience and a decade of product research, BiOMNI’s multi-year development resulted in formulas that actively support stronger, healthier hair with continued use.
Designed for every stage of the hair journey from recovery and protection to daily styling, BiOMNI’s products are sulfate-free, paraben-free, and safe for natural, color-treated, and chemically processed hair. The signature 3-step Restore System formulas feature powerhouse ingredients including baobab protein, hydrolyzed collagen, rice protein, shea butter, and amla oil – delivering transformational hair care for all:
- BiOMNI Restore Moisture Cleanse Shampoo ($38): Formulated for performance and long-term hair health, combines vitamin B, rice protein, and castor oil to strengthen, repair, and hydrate. Developed through multi-year R&D, the sulfate-free formula enhances elasticity, rebuilds protein structure, and seals in moisture – supporting resilient, glossy strands across all hair types, including color-treated and textured hair.
- BiOMNI Restore Conditioning Mask ($46): Intensive, science-driven treatment delivers deep hydration and repair for all hair types. Powered by keratin, collagen, shea butter, and vitamins E & B5, the formula strengthens, softens, and restores elasticity while improving manageability and shine. Dedicated to dry, damaged, or chemically treated hair, it offers long-term resilience without weighing strands down.
- BiOMNI Strength & Protect Leave-In Conditioner ($28): Lightweight, multi-tasking leave-in hydrates, detangles, and defends hair from heat and UV damage. Powered by baobab, collagen, shea butter, and vitamin E, it repairs, strengthens, and smooths without weighing down hair strands. Safe for all textures, including color-treated and chemically processed strands.
Essence Magazine calls Dezi Santiago a “beacon of empowerment in the beauty industry,” spotlighting her deep-rooted commitment to client care, authenticity, and inclusive styling. “BiOMNI has been a work in progress for over 10 years,” says founder Dezi Santiago. “My experience behind the chair has given me the insight to understand and work with a variety of hair. By listening to my clients’ needs, I was immediately driven to create a brand that truly honors every texture and type. BiOMNI lends a luxurious experience at home and reassurance of safety due to our science-backed formulations.”
BiOMNI is launching a pilot program that offers vetted beauty professionals access to back-bar sizes and salon partnerships, making it ideal for both at-home and professional use. The brand also partners with minority women-owned businesses across its entire pipeline, highlighting its commitment to equity and empowerment in beauty.